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Marketplace for Local FoodService Professionals and Hospitality Industry|
Tips for Success:
Use our logos for Local Restaurant Week on your Website, Facebook and Menus
Why $20.12? When we first launched Local Restaurant Week, we wanted to develop a price point as part of our marketing strategy to mobilize the public to identify with the event. The public overwhelmingly bought in. It has become the signature calling card for the week, and in such a short time, it has enabled us to catapult this promotion into a critical mass of consumers.
We encourage you to offer deals higher or lower than $20.12. Your obligation is to offer at least ONE dining package for $20.12. In the Spring, when the offer was $21.11, many operators offered packages for $31.11 and $41.11 and did great business. Some offered lower priced value packages as a strategy to build check averages. You know what price points and what deals work best for you. We want to give you flexibility and latitude to make your offer as appealing and profitable for your restaurant.
Want to find out more about Local Restaurant Week?
See some Facts & Figures of Local Restaurant Week by clicking here!
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