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Common Issues & Your Ideas
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February 20, 2012

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Restaurant operators are exposed on a daily basis to commodity fluctuation. But the one commodity they can't bear to see rise is the one that gets their customers into their seats.

Gasoline.

Romaine up $40 bucks a case. No problem. Switch over to something else for that Caesar Salad.

But gasoline creeping above $4 a gallon, now that hits operators where they live.

The most modest signs of economic growth have triggered a spike in gas prices. The fastest growing sector of foodservice for the last three years has been convenience store fast food, normally attached to a gas operation.

The most obvious reason, yet never cited by industry "experts", is that by the time the consumer finishes paying at the pump, that two-day old pre-wrapped turkey sandwich for dinner doesn't look so bad. Not at that price.

At least it's in the budget.

 


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