April 17, 2012
Written by: LFS.com
When you play the grilled cheese card in food service, do you have the tomato soup on the steam table to back it up?
April has been designated-no doubt by a brilliant milk-protein marketing executive-as National Grilled Cheese Month.
America's foremost practitioner of the Grilled Cheese Sandwich is Matt Fish of Cleveland's Melt Bar & Grill. Fish is building a business plan around cheese and beer.
In today's Morning Roundup we link to an Eater.com photo/essay on the great grilled cheeses of the South.
Man created cheese to preserve milk. Man created bread to sustain life. A food service genius put them together at a profit. It's a business plan for the ages.